This was taken directly from the email that I received:
Reviews have traditionally played a major part in a book's success. Authors and publishers looked to the trades to start a book's trajectory and then to the major newspapers and magazines to bring a book's merits to readers and book buyers. In the age of the internet, marketing and publicizing books is being radically altered. Print coverage is shrinking and the shift to online is marked by inconsistent, sometimes unreliable information by bloggers. Our panel will address what this changing climate means for the future power of book reviews
- What is the impact of book reviews, both print and online? How do they affect buying habits? Does a good review sell books? Does a negative review hurt sales?
- Is the authority of the book reviewer and the reputation of the publication still important? Will their hard won status hold the power in the new "democratic" climate?
- The critic James Wood said "prizes are the new reviews." Is this true?
- What does a publicist/author hope for these days in relation to reviews?
- A book could in the past be "well-reviewed" and a reputation established without astronomical sales. If authoritative reviews disappear, will this no longer be possible?
- Will the breaking down of the authority of the review mean the end of 'the ivory tower,' opening up possibilities for self published books and books that would not typically generate reviews?
So did the highlighted green part tick you off just a bit??????? Unreliable information by bloggers??? WTH?? We're the real readers out there, not the "professional reviewer." What are your thoughts on this and any of the bullet marked topics???? Speak up you naughty, unreliable bloggers.....let your thoughts be heard!!!
FYI: NO BLOGGERS ARE ON THE PANEL
EDITED TO ADD THE PANEL(Sorry I should've included this! 6:27 pm 1/29/2010)
Carol Fitzgerald is co-founder and president of The Book Report Network, a group of Internet sites about books and authors with programming for adults at Bookreporter.com, reading groups at ReadingGroupGuides.com, graphic novels at GraphicNovelReporter.com, Christian readers at FaithfulReader.com, teens at Teenreads.com and children at Kidsreads.com.
Lev Grossman is Time magazine's book critic and the author of the New York Times bestselling novel The Magicians.
Peter Hildick-Smith is president and founder of Codex-Group, a leader in book audience research. In addition to the firm’s author and new book development programs, Codex tracks ongoing book consumption trends nationally through its Early Read Book Preview survey. Peter was previously the vice president of merchandising for Bantam, Doubleday, Dell Publishing Group.
Dori Weintraub is deputy director of Publicity at St. Martin’s Press where she is also editor-at-large. Before working at St. Martin’s, she was the director of advertising and publicity at Harcourt. She began her career at Newmarket Press and is a graduate of the Denver Publishing Institute.
MODERATED BY: Louisa Ermelino, Reviews Director, PW
If you want to attend here's the info:
DATE: Tuesday, February 2, 2010 | TIME: 8:30-9AM (Registration); 9-10:30 AM (Panel)
LOCATION: Random House, Louis L. Amour Room (14th fl)
1745 Broadway (at 55th Street), New York, NY 10022